Coaches Corner 7: Be Direct

One of the oldest sayings I know is "the shortest distance between two points is a straight line." I can think of no better adage for today's coaching topic - be direct.

You've heard it and I'm sure have done it far too many times. When coaching you beat around the bush, give confusing and conflicting messages and fail to be direct. Later, you wonder why your coaching was so ineffective. Remember that direct communication in coaching is crucial to ensuring:

1. The person being coached understands where he or she stands
2. What is clearly expected and 
3. What parameters are being measured on the way to success

Below are three keys (and a bonus suggestion) to improving your direct coaching:

1. Get right to the point. Don't start the coaching with small talk. "Jane, the purpose of our meeting today is to discuss your current performance that has dropped below standard. You have missed your sales quota for three months at an aggregate of 10%."
2. Be direct in expectations. "As you know Gary we have very high expectations. We expect you to achieve at least 100% of your cost of goods target." 
3. Directly communicate your confidence. "I know that if you follow your plan you can win and achieve your goals." 

• BONUS. Don't mistake direct communication for mean or harsh communication. Tone of voice matters. Maintaining your tone of voice throughout the coaching helps reinforce that you have high expectations, will not relent on your expectations, believe in the person you are coaching and truly care for them. 

The best coaches talk less and thus "say" more. Be direct and watch how quickly your coaching improves.